We craft product names, payoffs, logos and stories that turn ideas into market-ready brands. A 5-step method, fast and strategic.
We craft product names, payoffs, logos and stories that turn ideas into market-ready brands. A 5-step method, fast and strategic.
Insights, frameworks, and practical tools to turn a simple product idea into a market-ready brand. From positioning to storytelling, discover how clarity creates traction.
IntroTurning an idea into a brand isn’t about luck or inspiration—it’s about following a clear path. At CraftYourName, we’ve distilled this path into five essential steps. Each one builds on the previous, moving you from raw idea to a brand…
IntroA product without positioning is like a story without a main character. People might notice it, but they won’t remember why it matters. Positioning is the answer to the most important market question: why should a customer choose you and…
IntroThe fastest way to fade into the background is to look and sound like everyone else. When your product lacks a distinctive element, customers will compare only one thing: price. And competing on price alone is unsustainable. True differentiation is…
IntroMost founders are so focused on their product idea that they forget to look outside. But the market doesn’t exist in a vacuum. Every product enters an arena where competitors are already speaking, selling, and shaping customer expectations. Ignoring them…
IntroEvery successful brand starts with brutal clarity. If you can’t describe what your product does in one short, sharp sentence, you don’t yet have a product—you just have an idea. And ideas, as powerful as they feel, don’t sell by…