We craft product names, payoffs, logos and stories that turn ideas into market-ready brands. A 5-step method, fast and strategic.
We craft product names, payoffs, logos and stories that turn ideas into market-ready brands. A 5-step method, fast and strategic.
IntroTurning an idea into a brand isn’t about luck or inspiration—it’s about following a clear path. At CraftYourName, we’ve distilled this path into five essential steps. Each one builds on the previous, moving you from raw idea to a brand…
IntroA product may solve a problem, but only a brand tells a story. Once you’ve clarified your idea, studied competitors, enriched your offer, and defined your positioning, the final step is to give your product an identity. Identity is what…
IntroA product without positioning is like a story without a main character. People might notice it, but they won’t remember why it matters. Positioning is the answer to the most important market question: why should a customer choose you and…
IntroThe fastest way to fade into the background is to look and sound like everyone else. When your product lacks a distinctive element, customers will compare only one thing: price. And competing on price alone is unsustainable. True differentiation is…